CM Content Marketing
is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Social media is an integral part of content marketing.
A good content marketing strategy involves more than knowing who your audience is and then putting content in front of them. Doing this will rarely deliver the rates of return that is possible from content. This is because a crucial part of maximizing the results of a content marketing campaign includes creating content that is relevant to your audience. This means understanding what they need, the problems they are trying to fix, what they desire, and what they find engaging. When you know the answers to these questions you can create content that resonates and you will keep your audience coming back for more.
Our content marketing strategies will ensure you reach new audiences and increase conversions. We have a tried and tested processes for achieving this.
We start by finding out your objectives as well as getting an understanding of your brand, products, and customers. With this we can develop a strategy that will reach the right audience and achieve your objective.
Our experienced content creators then develop the content based on the schedule in the strategy. Each piece of content will be engaging and it will be customized for the platform it will be published on.
Publish and/or Distribute
If the content is for your website or social media channels, we will publish it. If the content is for outreach purposes, we will distribute to publishers and platforms where it is most likely to reach your target audience.
Promote and Measure
We then promote the content using a range of strategies that can include social media, email marketing, paid advertising, and more. Finally, we measure the results so improvements can be made on future content.
Email marketing remains one of the most effective long-term digital marketing strategies available. We develop results-oriented email marketing campaigns that include designing emails and creating the click-through content.
You can reach large audiences on social media, but only if you have content that is compelling and engaging. This applies to social media advertising and standard posts. In both, we’ll ensure your social media content gets results.
Having an effective PPC ad that gets clicks is only one part of a successful PPC campaign. You also need a landing page featuring content that converts. We create landing pages with content that turns clicks into sales.
Our content team can develop a PR strategy that will increase the profile of your brand and establish you as an established expert in your industry. Our PR strategies also add new links to your website which helps SEO and brings traffic.
Content marketing can also help with SEO. It enhances your reputation with search engines which can improve your ranking on search results pages as well as bringing in traffic from long-tail keywords which you would not otherwise target.
The content marketing strategy we develop for your website will include multiple types of content to ensure maximum reach and engagement levels.
Infographics are a highly visual, easy to read, and attractive method of publishing content. Infographics are also highly shareable and deliver long-last SEO benefits.
Video and Audio
We use video and audio content to showcase your products, educate your customers with how-to content, describe your brand identity, and increase levels of engagement.
Long-form content examples include eBooks, whitepapers, reports, and case studies. We use them to enhance your authority in your industry as well as to generate new leads.
Blogs and Articles
We create and promote engaging, easy to read, informative, unique, and highly relevant blogs and articles to publish on your website and/or on other websites.
Creating Content That’s Relevant
Why Content Marketing?
Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. First we need to understand the four steps of the buying cycle:
- Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.
- Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
- Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
- Buy. Finally, the customer makes their decision and moves forward with the transaction.