Before consumers even know what product or service they need, they are going to social networks and search engines to look for answers to their questions and to learn more about their challenges. Your customers are on social media, and digital marketing helps you reach them. By creating relevant and engaging content that’s optimized, you can improve your visibility online and reach customers when it matters most. In today’s world, social media has the power to make or break a brand in a matter of hours. Designing a well equipped Social Media strategy is vital for your brand online.